About Us

Reimagine End of Life is a week of asking big questions about life and death. Join us in a citywide conversation.

What We Do

Our purpose is to host a public conversation that transforms our approach to life.


Reimagine End of Life is a community-wide exploration of death and celebration of life through creativity and conversation. Drawing on the arts, spirituality, healthcare, and design, we create weeklong series of events that break down taboos and bring diverse communities together in wonder, preparation, and remembrance.


Reimagine envisions a world in which we are all able to reflect on why we’re here, prepare for a time when we won’t be, and live fully right up until the end.

City Partnerships

We partner with cities in order to live out our purpose and achieve our mission and vision. 

In San Francisco, we partner with the San Francisco Palliative Care Work Group, sponsored by the Department of Aging & Adult Services. The Work Group is dedicated to ensuring all San Franciscans facing serious illness have access to high-quality care that is consistent with their wishes and values through research, education outreach and influencing policy.  The Work Group is sponsored by the City and County of San Francisco and its membership is made up of a diverse group of stakeholders who represent providers, health plans, health systems, community-based organization, faith-based organizations and professional associations. 

For press inquires, contact hello@letsreimagine.org


Board of Directors

360° Council

  • Dr. Lucy Kalanithi

  • Eric Toda

  • Dr. Jessica Zitter

  • Ti Chang

  • Justin Charles Hoover

  • Lorena Martinez

  • Jennifer Carolyn King

  • David Reposar

  • Patience YI

  • Bruno Fonzi